Invited to deliver a guest lecture at Northeastern University Boston to students on AI, data and Art.
It was brilliant exploring with students the exciting opportunities for brands to take ideas out of art to make data accessible and beautiful.
I shared examples of Rock Badger 's work bringing art and data together to create new communication tools for clients to show their impact and increase engagement.
Students responded to the challenge: to create a piece of immersive art for a sports brand of their choice to increase audience engagement. It was fantastic to see such exciting responses to the brief.
"I had the incredible opportunity to host a guest lecture by Calypso Newman, an award-winning leader in the world of creative communication, recipient of the Women Who Empower Award from Northeastern University and founder of Rock Badger . It was such a pleasure to be part of this session. I learned so much about integrating AI, data, and art to create impactful communications. One of the highlights was challenging students to create digital art for a sports brand that engages fans in a new way."