Fustic. is a Hanoi-based future-forward multidisciplinary creative studio that blends art with emerging technology. The studio was founded by the three Vietnamese visual artists Trung Bao, Hai Doan, and Nam Le. Fustic. specialises in innovative visual and experiential strategies to communicate ideas, collaborate with leading organisations, and pioneer new media projects. We spoke to Fustic. about how they are exploring communication, sound and technology through art.
1) What is the studio's vision?
Fustic.Studio was born in Hanoi, yet our vision has always looked outward to reimagine how culture and human interactions can be experienced in the age of technology. We see ourselves less as a production house and more as an ecosystem where art, design, and innovation converge. Our goal is to expand the cultural imagination of Vietnam on a global stage, creating participatory works that invite reflection, dialogue, and connection.
2) How are you working with data-sets and generative technologies? And how is it transforming how we connect with the world?
For us, data is not numbers but living traces of gestures, collective memory, and the rhythms of an environment. Generative technologies allow these traces to unfold into visual and sonic worlds, turning movement into image and sound into architecture. Through our practice, we build spaces and software that transform audiences and performers from passive observers into co-creators of the visual and spatial experience. Here, technology is not a mechanism of control but a medium for resonance, opening new ways of connecting with one another and with the world around us.
3) How would you describe the relationship between art and innovation?
Art and innovation are mirrors that reflect and expand each other. Art gives innovation meaning, while innovation offers art new vocabularies. Their relationship is not about novelty but about deepening perception, allowing traditions to be reinterpreted, rituals to be reshaped, and new dialogues to emerge. When they converge, we find a continuum where memory and speculation, heritage and experimentation coexist, creating fertile ground for cultural transformation.
4) What do you want the viewer to take away from your work?
We hope people leave not with answers but with a heightened sense of presence, an awareness that they are woven into the unfolding of the work. They are part of a community, and they are seen. Beyond spectacle, our aim is to create encounters where technology reveals something timeless. If the audience departs feeling more attuned to themselves, to others, and to the larger story we all share, then the work has fulfilled its purpose.
